The Perfect Return Policy

Even though the online shopping is becoming more popular, customers still feel the risk of returning goods. 2/3 of buyers read terms and conditions before confirming the order. The terms and conditions should be a simple document that is easy for your customer to understand.

According to many studies, a good customer aftercare service is a reason why a customer returns to an e-shop. Creating an effective return policy increases revenue and attracts more customers. Here are some tips that make returns perfect.

Don’t hide your return policy. Display the “how to return goods” link on the main menu so your customers don’t have to go through the whole terms and conditions document. If a customer is not 100% sure about a purchase this will affect him.

Pay for the return shipping costs. Almost 80% of customers want an e-shop to pay for the return postage. Many researches show that a customer who is happy with the return process delivers significantly higher sales in the long term.

Shout about your great return policy. Don’t be afraid to mention it directly on the main page. Let every customer know that you offer something more.

Attach return instructions with a customer’s order. He doesn’t have to search for the instructions, it takes less time – satisfaction on both sides.

Speed up your communication with customers. Inform your customers about the return status in time, so they don’t need to worry about their money. A good communication with customers is one of the most important factors for the next purchase.

Let the customers give you a feedback. If you find out what customers want and create innovations based on their needs, they will have no reason to switch to competitors.

Karolína Alvaradová – creates a perfect return process at Retino