The Importance of Online Reviews

Every company needs an outside view. You can communicate customer satisfaction with a purchase through an email. But more often you are going to identify the purchase experience through online reviews. And you should be prepared that other buyers will read them as well. Online reviews have become very popular among buyers.

According to recent studies:

• 91% of customers occasionally read online reviews
• 84% of customers believe them as personal recommendations
• 68% of customers form an opinion about your e-shop after reading 1-6 reviews

Receiving public reviews can make you feel uncomfortable but you need them. Here’s why online reviews are crucial to your business:

Positive reviews increase sales. A well-written online review from a satisfied customer is priceless. It can eliminate any doubts that a new customer may have about an e-shop or product. New customers rather buy a product somewhere where it’s well-rated.

You will understand your customers better. With a feedback from your customer you will be able to identify what’s really important.

Raise awareness of your e-shop. Online reviews can be a great part of your marketing strategy.

They give your customers chance to speak, they build a stronger relationship and increase their loyalty. Only few customers will give you a feedback. Other customers just leave your e-shop. You should go through all reviews and try to make innovations based on them.

Online reviews – an incentive for other customers to write a review. New researches done by psychologists show that so-called crowd behavior is also reflected in the online world. Customers are more likely to write an online review if there are more reviews about your e-shop.

Nowadays, tracking online reviews is not enough. You should respond to every review that occurs to show your customers that you care. The positive thing about online reviews is, that not every negative online review is a bad thing and is going to harm your company. You should turn it into your advantage – respond to every online review and try to do the best to improve your services.

Karolína Alvaradová – creates a perfect return process at Retino